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Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks
Manage episode 472089982 series 3579283
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Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force.
What many software providers seem to forget is that they’re fundamentally competing with the status quo, not their category rivals. Even at huge conglomerates, the status quo might be an excel sheet or a few Google Docs. As a marketer, if you allow yourself to live in an advanced tech and automation echo chamber, there’s a good chance your message will never resonate and you’ll have a hard time truly weaving in the customer's mindset - which should be your top priority.
Tune into the full episode to learn how to master the Marketing Mindset!
HIGHLIGHTS:
0:00 Intro
1:10 Patrick’s world-class portfolio
2:09 The fundamentals stay the same
3:58 Builders vs Sellers
6:28 Understand the customers mindset
9:10 What is the Marketing Mindset?
11:59 The 5 Mindset Shifts
20:16 How to apply this framework?
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Patrick - https://www.linkedin.com/in/patrickjamesward/
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