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The Key to Success is Differentiation - Anthony Gindin, Founder & CEO of Agency Different™ (4 Exits, 2 IPO’s)
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Anthony Gindin (Founder & CEO of Agency Different™) helps agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth.
Anthony started his first agency at the age of 17 and sold it within 5 years. Then at 24, he sold his second agency that had scaled up to 45+ employees. In total, he’s founded 6 companies, sold 4 and taken 2 public on the Canadian Stock Exchange.
The key to success for an agency lies in differentiation. Every agency is unique, but they often look the same from outside because they follow the market instead of focusing on building a unique brand with a high perceived value. Anthony suggests you improve your perceived value through market specificity, a deep understanding of the results you bring and unique methods for delivering those results.
Tune into the full episode to learn more on how to increase your agency's win rate!
HIGHLIGHTS:
0:00 Intro
0:53 Founding 6 companies
3:35 The Agency Secret
5:56 Differentiation is key
7:55 Increasing your perceived value
10:41 The move to client side
14:27 The move back to agency life
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Anthony - https://www.linkedin.com/in/anthonygindin/
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