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How to be Your CEO's BFF: From Marketer to Strategic Partner
Manage episode 497062938 series 3661497
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Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it.
In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO.
You’ll walk away asking yourself new questions. Harder questions. The kind that shift how you show up at the exec table—and how seriously you’re taken when you do.
If you’ve ever wondered why some marketers are treated like order-takers while others shape the future of the business, this one’s for you.
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