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How to Respond When Sales Says They're Getting "Low Quality Leads"
Manage episode 498418802 series 3661497
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In this episode, we dig into a scenario that many marketing leaders know all too well: getting called out by the sales team, sometimes in front of your peers, or “low-quality” leads. Ouch.
But instead of getting defensive, what if you leaned in with curiosity?
We explore why your relationship with your head of sales is nearly as important as your relationship with the CEO—and how that connection can make or break your revenue goals. You’ll hear a real-world story of how one marketing leader built trust with a new sales leader...starting with beers and open conversation.
We unpack the right way to respond, what to dig into, and how your lead scoring criteria might be part of the problem. And if you’re dealing with public criticism or a strained dynamic between teams, stay tuned. There’s practical advice on how to reset the tone and keep everyone focused on the one shared goal: growth.
Listen in to find out how to handle the heat, keep your cool, and turn feedback into forward motion.
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