Artwork

Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Agentic Ghettos: When Silicon Meets Sapiens

51:52
 
Share
 

Manage episode 461586696 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this landmark discussion from NRF 2025, we lay out our theory of commerce's next evolutionary leap: the necessary fusion of human and artificial intelligence in digital spaces. As today's retailers hastily construct separate domains for silicon and carbon-based shoppers, we explore why this well-intentioned bifurcation may be precisely the wrong approach. From Salesforce's stumbling first steps with Agent Force to NVIDIA's more integrated vision, we examine how commerce might pioneer a symbiotic digital future. PLUS: Our 2025 journal, LORE, makes its debut!

Key Narratives:

  • The Evolution of Digital Agency: Tracing the path from simple chatbots to truly agentic AI, and why the distinction matters.
  • Biological Precedent as Digital Prophecy: How the coexistence of early human species might inform our approach to human-AI integration.
  • The Attention Arbitrage: Why AI agents represent not just tools, but extensions of human cognitive capacity.
  • Beyond the ‘Agentic Ghetto’: The case for unified digital architectures that serve both silicon and carbon-based users.
  • The Memory Migration: How technology has already transformed human cognition, from oral histories to cloud storage.

Essential Quotes:

  • {00:23:00} "When we've talked about agents and bots and how you're gonna have your own assistance, we're talking about consumers... [The industry is] thinking about it from a very different angle than the people that are trying to sell the software right now." - Brian
  • {00:25:31} "This is kind of like homo sapien and Neanderthal having to coexist... one advanced form and one less advanced form actually having functional tools and functional societies and functional coexistence together." - Phillip
  • {00:28:55} "Written language allowed us to move from having to memorize things and be able to recall them from ourselves to having them available to quote. We actually exported our brains into books." - Brian
  • {00:31:44} "The last thing we want on planet earth is to create a non-visual [space] in the ether for it to go purchase that isn't a thing that a human could actually go... The functional web needs to stay functional for humans and for bots to coexist in." - Phillip

The Future Commerce Perspective:

This episode challenges conventional wisdom about AI integration, suggesting that our current trajectory toward segregated experiences misses a crucial evolutionary opportunity. Through the lens of NRF 2025's innovations and stumbles, we explore how commerce might pioneer a more symbiotic digital future—one where the distinction between human and artificial intelligence becomes not a wall, but a bridge.

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

568 episodes

Artwork
iconShare
 
Manage episode 461586696 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this landmark discussion from NRF 2025, we lay out our theory of commerce's next evolutionary leap: the necessary fusion of human and artificial intelligence in digital spaces. As today's retailers hastily construct separate domains for silicon and carbon-based shoppers, we explore why this well-intentioned bifurcation may be precisely the wrong approach. From Salesforce's stumbling first steps with Agent Force to NVIDIA's more integrated vision, we examine how commerce might pioneer a symbiotic digital future. PLUS: Our 2025 journal, LORE, makes its debut!

Key Narratives:

  • The Evolution of Digital Agency: Tracing the path from simple chatbots to truly agentic AI, and why the distinction matters.
  • Biological Precedent as Digital Prophecy: How the coexistence of early human species might inform our approach to human-AI integration.
  • The Attention Arbitrage: Why AI agents represent not just tools, but extensions of human cognitive capacity.
  • Beyond the ‘Agentic Ghetto’: The case for unified digital architectures that serve both silicon and carbon-based users.
  • The Memory Migration: How technology has already transformed human cognition, from oral histories to cloud storage.

Essential Quotes:

  • {00:23:00} "When we've talked about agents and bots and how you're gonna have your own assistance, we're talking about consumers... [The industry is] thinking about it from a very different angle than the people that are trying to sell the software right now." - Brian
  • {00:25:31} "This is kind of like homo sapien and Neanderthal having to coexist... one advanced form and one less advanced form actually having functional tools and functional societies and functional coexistence together." - Phillip
  • {00:28:55} "Written language allowed us to move from having to memorize things and be able to recall them from ourselves to having them available to quote. We actually exported our brains into books." - Brian
  • {00:31:44} "The last thing we want on planet earth is to create a non-visual [space] in the ether for it to go purchase that isn't a thing that a human could actually go... The functional web needs to stay functional for humans and for bots to coexist in." - Phillip

The Future Commerce Perspective:

This episode challenges conventional wisdom about AI integration, suggesting that our current trajectory toward segregated experiences misses a crucial evolutionary opportunity. Through the lens of NRF 2025's innovations and stumbles, we explore how commerce might pioneer a more symbiotic digital future—one where the distinction between human and artificial intelligence becomes not a wall, but a bridge.

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

568 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play