LIVE @ VISIONS NYC: The Stories Behind Our Spaces

Future Commerce

A replay from VISIONS Summit: NYC featuring YouTuber and architect Dami Lee.

From the stage of VISIONS Summit at MoMA, Dami Lee reveals why the most chaotic spaces often teach us the most about what it means to be human.

As a licensed architect turned YouTube storyteller with over 200 million views, she's discovered that making architecture approachable isn't about simplifying complexity, it's about finding the human stories embedded in our built environment. Through her exploration of places like Kowloon Walled City, Dami demonstrates how the most profound spaces emerge not from master plans but from organic human adaptation, creating connections and meaning through what philosophers call "rhizomic growth."

When a Deeper Connection Is Better Than a Wider One

Key takeaways:

• Human framing trumps technical perfection: No matter how many hours spent making content beautiful or technically accurate, none of it matters without taking time to make it human and frame architecture from a human angle.
• Personal investment drives authentic storytelling: Topics perform best when team members have genuine personal connections to the subject matter, leading to deeper research and more compelling narratives.
• Rhizomic processes create unexpected connections: Non-linear, seemingly inefficient creative processes allow for serendipitous discoveries and cross-categorical insights that wouldn't emerge through structured approaches.
• Extremes ignite curiosity: Audiences gravitate toward architectural stories that push boundaries—like the world's densest city—because extremes reveal fundamental truths about human behavior and adaptation.

Associated Links:

• Check out Dami Lee on YouTube
• Check out Future Commerce on YouTube
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• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

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