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Rethinking Travel in Student Recruitment
Manage episode 477081550 series 3634762
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Traditional international student recruitment heavily relies on travel and fairs, but data suggests we need to rethink this approach for better results. Modern recruitment requires purposeful travel strategies that prioritize relationships and outcomes over mere visibility.
• Face-to-face recruitment has value but shouldn't be the foundation of your strategy
• Many schools discover their highest enrollment comes from virtual relationships, not travel
• Travel should be purposeful and aligned with specific enrollment goals, not just habitual
• Consider hybrid approaches: fewer fairs, more virtual engagement with counselors and students
• Track data on which recruitment trips actually yield applications and enrollments
• Focus on building deeper relationships with key partners rather than maximum geographic coverage
• Ask yourself if you're traveling for results or just visibility
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Chapters
1. Podcast Introduction (00:00:00)
2. Rethinking Recruitment Travel (00:01:13)
3. A Revealing Travel Budget Story (00:01:59)
4. Smart Recruitment Travel Strategies (00:03:06)
5. Questions to Reflect On (00:04:53)
6. Final Thoughts & Call to Action (00:05:17)
6 episodes
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