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Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Future Proof: Why marketers need to evolve their approach to Brand Performance
Manage episode 466511273 series 2402984
Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses that perform the best over time have a strong command over brand value. For brand marketers, this is great news and luckily, there is a lot that can be learned from the techniques and approaches from performance marketers in terms of supercharging brand.
Nicole Jones, Kantar’s Chief Media Commercial Lead and Ryan Brendle, Global Director of Marketing Sciences at Reddit, dive deep on the lessons brand marketers can take from their performance based colleagues and how applying these best practices can help grow brand value and overall revenue.
Hosted on Acast. See acast.com/privacy for more information.
189 episodes
Share
Manage episode 466511273 series 2402984
Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses that perform the best over time have a strong command over brand value. For brand marketers, this is great news and luckily, there is a lot that can be learned from the techniques and approaches from performance marketers in terms of supercharging brand.
Nicole Jones, Kantar’s Chief Media Commercial Lead and Ryan Brendle, Global Director of Marketing Sciences at Reddit, dive deep on the lessons brand marketers can take from their performance based colleagues and how applying these best practices can help grow brand value and overall revenue.
Hosted on Acast. See acast.com/privacy for more information.
189 episodes
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