Why Community-Led Growth Is Key to Canada’s Economic Future

Futureproofing Canada

In this episode, Jennifer is joined by Zita Cobb, the CEO of Shorefast, an organisation that promotes economic self-determination and strategies for strengthening local economies in sustainable ways. Drawing on her experience revitalizing Fogo Island, Cobb shares her vision for asset-based community development, an approach that puts local knowledge, culture, and infrastructure at the heart of sustainable growth. She argues that Canada needs a more balanced model of development, one that aligns government, market forces, and community action to serve the long-term public good. Together they explore the role of banking, tourism, and regional connectivity in building economic resilience. Cobb calls for a national strategy rooted in place, purpose, and long-term thinking to ensure no community is left behind in the country’s economic future.