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In the Author's Studio - Episode #3 - Robbie Kellman Baxter w/ Andrea Kates- "The Forever Transaction"
Manage episode 312389859 series 3219993
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The subscription economy is a white-hot business model for companies, regardless of industry. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade.
Now, in "The Forever Transaction - How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave", she reveals all her secrets.
You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.
In Robbie's second book (her first was "The Membership Economy") The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.
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