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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ep. 081 Escaping Tutorial Hell
Manage episode 402205477 series 2778388
Content provided by Game Dev Field Guide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Game Dev Field Guide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode Zackavelli talks about what tutorial hell is, how you likely got there, and how to get out. Skip to Body of Episode: 6:28 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo
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122 episodes
Manage episode 402205477 series 2778388
Content provided by Game Dev Field Guide. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Game Dev Field Guide or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode Zackavelli talks about what tutorial hell is, how you likely got there, and how to get out. Skip to Body of Episode: 6:28 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo
…
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122 episodes
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1 Ep. 096 Tips To Avoid Your Game Feeling Cheap 36:36
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In this episode Zackavelli talks about how to avoid your game looking and feeling cheap. GDFG X Minifantasy Bundle https://itch.io/s/154689/-gdfg-x-minifantasy-bundle?c=wwr9by8cuf Skip to Body of Episode: 6:50 Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli talks about the 3C's Game Design Framework Skip to Body of Episode: 6:15 Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli talks about the best genre ever, ARPGs Skip to Body of Episode: 6:23 Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli talks about 4 simple math concepts that can help with game devs in various situations. Skip to Body of Episode: 6:40 Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli talks about tips for designing stealth mechanics and takeaways that can be learned from that for overall design. Skip to Body of Episode: 6:15 Wishlist Baba Yaga: https://store.steampowered.com/app/3154620/Baba_Yaga/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli talks about managing motivation as a project resource, similar to money or time. Skip to Body of Episode: 7:23 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…

1 Ep. 090 Game Engine Overview Part 2 (2024 Update) 39:08
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In this episode Zackavelli gives an update on what is the "Best" game engine in 2024. Skip to Body of Episode: 7:54 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli takes a look at the genre of idle games Math of idle games article: https://blog.kongregate.com/the-math-of-idle-games-part-i/ Skip to Body of Episode: 8:33 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…

1 Game Dev Game Show || Ep.1 || Guest: Mike Geig 1:16:58
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This is a audio only version of the first test episode of the Game Dev Game Show. See the video recording here: https://www.youtube.com/watch?v=QxdiE19BPl0 You can watch GDGS Live on Twitch here: https://www.twitch.tv/zackavelli_ Music by Mugamoomoo

1 Ep. 088 Negotiating Game Design With Teammates 38:01
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In this episode Zackavelli talks about negotiating your design ideas with others. Skip to Body of Episode: 5:01 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…

1 Ep. 087 Quick Tips X: Reusing Environments, Buff Debuff Extended 46:38
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In this episode Zackavelli talks about reusing game environments and plays buff debuff. Skip to Body of Episode: 5:29 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…

1 Game Dev Game Show || Ep. 0 || Guest: YanniBoi 1:07:14
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This is a audio only version of the first test episode of the Game Dev Game Show. See the video recording here: https://www.youtube.com/watch?v=PUy1Ub_DEhI&t=2135s You can watch GDGS Live on Twitch here: https://www.twitch.tv/zackavelli_ Music by Mugamoomoo
In this episode Zackavelli talks about how to build and optimize your content workflow. Skip to Body of Episode: 8:20 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli talks about how to recognize and avoid design traps. Star Wars Galaxies Video: https://www.youtube.com/watch?v=Cz9Ohl1MqmQ Skip to Body of Episode: 11:02 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
In this episode Zackavelli talks about how to recognize and avoid design traps. Game Makers Toolkit Balatro Video: https://www.youtube.com/watch?v=zk3S3o1qOHo&t=315s Skip to Body of Episode: 10:25 Try the demo for my game Mirror Throne: store.steampowered.com/app/2520490/M…Auto_Battler/ Become a Patron: www.patreon.com/GDFG Join the discord and talk with the community about making video games! Link: discord.gg/2C8eTsU Follow Zackavelli on Twitter @_Zackavelli_ Twitch: www.twitch.tv/zackavelli_ Intro music by: Avaren Outro remix by: Mugamoomoo…
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