Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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#026 Building IP and Brands for Games - Gerard Whelan, David O´Connor and Christian Fonnesbech
Manage episode 313728946 series 3283384
Content provided by devcom.global. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by devcom.global or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, our host Lars Janssen talks to Gerard Whelan, David O´Connor and Christian Fonnesbech from Leverage about building brands and IPs for games – an important aspect of game development that sometimes gets ignored. Our guests will share some insights into the differences between a brand and an IP and why they are especially important for a indie studios.
00:00:00 Welcome
00:00:40 Introduction of the Leverage team
00:06:16 Why is building an IP so important?
00:13:53 The difference between a brand and an IP
00:18:12 Bringing the process to developers and the associated challenges
00:22:50 Creativity that helps build a brand
00:27:08 Experience with hiring a brand agency
00:33:29 Definition of a brand
00:39:41 The luck trap
00:41:49 An IP needs a character
00:45:26 How can a small indie developer build a brand?
00:52:17 Moving from brand to IP
00:59:36 Goodbye
36 episodes
Share
Manage episode 313728946 series 3283384
Content provided by devcom.global. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by devcom.global or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, our host Lars Janssen talks to Gerard Whelan, David O´Connor and Christian Fonnesbech from Leverage about building brands and IPs for games – an important aspect of game development that sometimes gets ignored. Our guests will share some insights into the differences between a brand and an IP and why they are especially important for a indie studios.
00:00:00 Welcome
00:00:40 Introduction of the Leverage team
00:06:16 Why is building an IP so important?
00:13:53 The difference between a brand and an IP
00:18:12 Bringing the process to developers and the associated challenges
00:22:50 Creativity that helps build a brand
00:27:08 Experience with hiring a brand agency
00:33:29 Definition of a brand
00:39:41 The luck trap
00:41:49 An IP needs a character
00:45:26 How can a small indie developer build a brand?
00:52:17 Moving from brand to IP
00:59:36 Goodbye
36 episodes
All episodes
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Similar to games industry insights - devcom podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
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