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How to Manage Counterfeit Realities: AI, Authenticity & Digital Trust

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Manage episode 442919086 series 3481072
Content provided by Gartner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gartner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Gartner ThinkCast, we dive into the concept of counterfeit reality, where AI-generated content blurs the line between what’s real and what isn’t.

Gartner Distinguished VP Analyst Daryl Plummer, who is not only an expert in the field but also coined the term “counterfeit reality,” explores the risks and opportunities that deepfakes, synthetic data and AI avatars will present in the coming years. From the potential for increased creativity and innovation to the pitfalls of reduced confidence in brand integrity, Daryl offers practical insights for executive leaders to navigate this quickly evolving landscape.

This episode originally aired October 2024

Dig Deeper

Read Now: Protect Your Organization From Disinformation Campaigns

https://gtnr.it/3UcowA7

Watch Now: 7 Disruptions Through 2029 You Might Not See Coming

https://gtnr.it/44yD9U2

  continue reading

247 episodes

Artwork
iconShare
 
Manage episode 442919086 series 3481072
Content provided by Gartner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gartner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Gartner ThinkCast, we dive into the concept of counterfeit reality, where AI-generated content blurs the line between what’s real and what isn’t.

Gartner Distinguished VP Analyst Daryl Plummer, who is not only an expert in the field but also coined the term “counterfeit reality,” explores the risks and opportunities that deepfakes, synthetic data and AI avatars will present in the coming years. From the potential for increased creativity and innovation to the pitfalls of reduced confidence in brand integrity, Daryl offers practical insights for executive leaders to navigate this quickly evolving landscape.

This episode originally aired October 2024

Dig Deeper

Read Now: Protect Your Organization From Disinformation Campaigns

https://gtnr.it/3UcowA7

Watch Now: 7 Disruptions Through 2029 You Might Not See Coming

https://gtnr.it/44yD9U2

  continue reading

247 episodes

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