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How Digital Twins Will Upend the Customer Experience
Manage episode 449736151 series 3481072
Content provided by Gartner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gartner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today, we are exploring the emerging world of digital twins — particularly twins of a customer — with Gartner Global Chief of Research Chris Howard and Gartner VP Analyst, Michelle DeClue, on the retail-consumer goods industry team and cross-practice leader on the subject. They parse out how to define a customer, what makes a digital twin and how the relationship between the two could revolutionize the customer experience — from predicted actions and reduced friction to enhanced personalized experiences.
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Download: 2024 Emerging Tech Impact Radar
Download: Gartner Top 10 Strategic Technology Trends for 2025
250 episodes
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Manage episode 449736151 series 3481072
Content provided by Gartner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gartner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today, we are exploring the emerging world of digital twins — particularly twins of a customer — with Gartner Global Chief of Research Chris Howard and Gartner VP Analyst, Michelle DeClue, on the retail-consumer goods industry team and cross-practice leader on the subject. They parse out how to define a customer, what makes a digital twin and how the relationship between the two could revolutionize the customer experience — from predicted actions and reduced friction to enhanced personalized experiences.
Dig Deeper
Download: 2024 Emerging Tech Impact Radar
Download: Gartner Top 10 Strategic Technology Trends for 2025
250 episodes
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Similar to Gartner ThinkCast
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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