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The Secrets of Brands Winning at Digital Marketing
Manage episode 410189586 series 3481072
Content provided by Gartner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gartner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the noisy world of digital marketing, what can catapult a brand to "genius" status?
Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generative AI to create impactful marketing.
Dig Deeper
Download Now: Digital Marketing Excellence in Action: See the Standout Performers
Learn More: 3 Impending Technology Shifts Rule the Gartner Hype Cycle™ for Digital Marketing
250 episodes
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Manage episode 410189586 series 3481072
Content provided by Gartner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gartner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the noisy world of digital marketing, what can catapult a brand to "genius" status?
Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands across industries. This year’s report emphasizes the importance of investing in people and processes over technology, maintaining robust brand governance and prioritizing customer touchpoints. The 36 brands featured outperform their peers by leveraging data science, machine learning and generative AI to create impactful marketing.
Dig Deeper
Download Now: Digital Marketing Excellence in Action: See the Standout Performers
Learn More: 3 Impending Technology Shifts Rule the Gartner Hype Cycle™ for Digital Marketing
250 episodes
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Similar to Gartner ThinkCast
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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