#313 - Jordan Goodfellow - Navigating the World of Live Production

Geezers of Gear

Jordan Goodfellow is the CEO of GigRent and founder of The Rare Experience, with over 20 years of experience in technical direction, video engineering, and live event production. Known for his problem-solving mindset and hands-on leadership, Jordan built GigRent into a go-to AV subrental partner for high-stakes corporate and entertainment events across the U.S.

His career spans everything from arena tours to Fortune 500 meetings, specializing in screen management, projection mapping, and virtual/hybrid event execution. Whether directing a live show or supporting a last-minute rental, Jordan brings unmatched dedication, technical skill, and calm under pressure.In this engaging conversation, Jordan Goodfellow shares his journey through the live event production industry, from snowy adventures in Canada to his experiences with AI and mentoring. He discusses the importance of networking, the challenges faced in his early career, and the lessons learned from high-pressure situations like working with WWE. The conversation highlights the significance of saying yes to opportunities and building lasting relationships in the industry. In this conversation, Jordan shares his journey through various career transitions, including his time with WWE, Def Leppard, and Linkin Park, leading to the establishment of GigRent. He discusses the challenges and opportunities faced during the COVID-19 pandemic, the importance of adaptability in business, and the strategies he employs to build a strong company culture. Jordan emphasizes the significance of attitude over skills in hiring and the need for continuous learning and improvement in leadership.This Episode is brought to you by Elation and MainLight