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GEO: How to Impress AI Search

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Content provided by Emily Laird. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Laird or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Traditional SEO is out. If AI can’t find you, it can’t cite you—and if it doesn’t cite you, your content might as well not exist. AI-powered search isn’t just ranking pages; it’s picking the best answers, summarizing them, and skipping the rest. In this episode, we break down Generative Engine Optimization (GEO), showing you how to structure content AI trusts, optimize for multimodal search, and turn your site into a knowledge hub. Want to stay relevant in AI-driven search? Tune in, or get left in the digital dust.
Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn. Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about GEO than you did before!

Connect with Emily Laird on LinkedIn

  continue reading

130 episodes

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GEO: How to Impress AI Search

Generative AI 101

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Manage episode 467421551 series 3578824
Content provided by Emily Laird. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Laird or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Traditional SEO is out. If AI can’t find you, it can’t cite you—and if it doesn’t cite you, your content might as well not exist. AI-powered search isn’t just ranking pages; it’s picking the best answers, summarizing them, and skipping the rest. In this episode, we break down Generative Engine Optimization (GEO), showing you how to structure content AI trusts, optimize for multimodal search, and turn your site into a knowledge hub. Want to stay relevant in AI-driven search? Tune in, or get left in the digital dust.
Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn. Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about GEO than you did before!

Connect with Emily Laird on LinkedIn

  continue reading

130 episodes

All episodes

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Generative AI 101
Generative AI 101 podcast artwork
 
Generative AI crashed the copyright party in 2023 and it didn’t wipe its boots at the door. In this episode, we break down the chaotic, caffeinated debate over who owns what when machines start getting “creative.” From the U.S. Copyright Office’s tough love (no human, no copyright) to courtroom showdowns like Thaler v. Perlmutter and the cautious applause for Théâtre D’opéra Spatial, we’re talking authorship, ownership, and whether your AI art deserves a gold star or a cease-and-desist. If you've ever asked, “Can I copyright something my laptop hallucinated?”—this one's for you. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about AI and Copyright now than you did before! Connect with Emily Laird on LinkedIn…
 
Think AI runs on math and magic? Try 66 billion liters of water. In this episode, host Emily Laird exposes AI’s dirty little secret: data centers are chugging water like it’s spring break in Vegas. From Microsoft draining cities to Google raising eyebrows in Oregon, we break down how training your favorite chatbot might be leaving the planet parched. Plus, we look at solutions, like liquid-cooled servers and recycled wastewater, because building Skynet in a drought is just bad planning. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about AI and water use now than you did before! Connect with Emily Laird on LinkedIn…
 
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Generative AI 101
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AI isn't magic; it's math and metal, and it has a monster appetite for electricity. In this episode, host Emily Laird digs into the eco-footprint of Generative AI, from training models that suck down enough power to juice 120 homes, to chatbot sessions that drain half a liter of water per flirty Q&A. Emily also unpacks why your helpful bot might be thirstier than a frat house in July, how AI already outpaces aviation in emissions, and whether “green AI” can actually save us from an e-waste apocalypse. It’s the environmental cost of thinking machines, served with stats, sass, and just a little guilt. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about the Leaderboard Illusion now than you did before! Connect with Emily Laird on LinkedIn…
 
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Generative AI 101
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Ever wonder who’s really winning the Chatbot Arena and whether those wins mean anything at all? In this episode of Generative AI 101, host Emily Laird's blowing the lid off the leaderboard. Turns out, the top bots might’ve had a little… help. Like submitting 27 secret versions and quietly deleting the losers help. We break down The Leaderboard Illusion, a new research paper, is exposing how big tech plays with the rules, while open-source models get ghosted like last year’s crypto pitch. From rigged matchups to sketchy score retractions and mysteriously vanished models, this one’s part statistical roast, part AI crime scene investigation. Spoiler: the leaderboard might be lying to you. The Leaderboard Illusion Paper Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about the Leaderboard Illusion now than you did before! Connect with Emily Laird on LinkedIn…
 
Let's crack open the philosophical piñata known as machine consciousness. Can an LLM feel pride? Regret? Existential dread when you close the browser tab? Host Emily Laird explores the messy, mind-melting debate over whether AI might actually feel something—and why Anthropic, the buttoned-up AI lab behind Claude, is tossing around numbers that suggest their model might be a little bit... aware. From qualia to brainy tofu, from robot therapy sessions to ethical fire drills, we’re breaking down why machine consciousness isn’t just sci-fi anymore—it’s a serious (and seriously weird) research topic. And yeah, we mention Black Mirror. Of course we do. Join us for the AI Weekly Meetup Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Dario Amodei's newest essay than you did before! Connect with Emily Laird on LinkedIn…
 
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Generative AI 101
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Let's crack open Dario Amodei’s latest essay, The Urgency of Interpretability, and ask the big, slightly terrifying question: do we actually know what our AIs are doing? (Spoiler: not really.) Host Emily Laird, your unofficial AI mechanic, is here to poke at the greasy guts of Amodei's latest thriller. We’ll talk haunted vending machines, rogue coffee-fetching robots, brain scans for AI, and why Amodei’s call to action matters before our autopilot flies us into a mountain. Buckle up, buttercup, it’s about to get wild inside the black box. The Urgency of Interpretability Join us for the AI Weekly Meetup Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Dario Amodei's newest essay than you did before! Connect with Emily Laird on LinkedIn…
 
AI therapy apps are popping off, but should you really trust a chatbot with your late-night existential crisis? In this episode, we crack open the weird history of therapy bots (starting with one that was dumber than a Magic 8-Ball), explore how today's AI can spit out legit CBT tips, and unpack why your Tamagotchi probably gave better advice. We’ll also dig into the dark side: lawsuits, hallucinations, and why AI still can’t actually care about you. If you’re mildly anxious, maybe it’s fine. If you’re battling real trauma? You need a real human, preferably one not coded by a Silicon Valley intern. Join us for the AI Weekly Meetup Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about AI as Therapist than you did before! Connect with Emily Laird on LinkedIn…
 
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Image generation isn’t magic, it’s a recipe. In this episode, host Emily Laird is stirring up the flavorful world of AI image prompting using keywords and modifiers. From “chalk drawing yoga teacher” vibes to full-blown Rembrandt drama, Emily's breaking down how to fine-tune your prompts like a pixel-powered chef. We’re talking mediums, moods, lighting tricks, and what happens when your AI turns your “cartoon lion” into a Vogue cover model. Also: why negative prompts are your AI’s version of dog training. Join us for the AI Weekly Meetup Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about imagine prompting than you did before! Connect with Emily Laird on LinkedIn…
 
Image prompting isn’t just “describe it and pray”, it’s ordering a gourmet dish at a snobby robot diner. This week on Generative AI 101, Emily Laird returns with a delicious breakdown of how to write image prompts that actually work. Learn the golden trifecta of Subject, Details, and Style. Get tips on word order (yes, it matters), prompt length (think Hemingway, not word salad), and how to tweak your prompt like you’re tuning a Stratocaster, not dumping a spice rack into the soup. Plus: why “anime + Picasso + photorealism” is a hot mess you don’t want to serve. Join us for the AI Weekly Meetup Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about imagine prompting than you did before! Connect with Emily Laird on LinkedIn…
 
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AI isn’t just flirting with your job anymore, it’s taking it out to dinner and meeting its parents. In this episode, host Emily Laird digs into the eerie silence on student job boards and the explosion of AI-generated everything, from Studio Ghibli avatars to fully automated sales calls. With OpenAI spinning up a social network and businesses shedding humans faster than a snake sheds skin, we’re asking the big questions: Is your job next? Are you just a few prompts away from being replaced by a bot named Carl? Tune in for spicy industry examples, a dash of meme warfare, and a bittersweet look at the future of work. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about AI starting to steal jobs than you did before! Connect with Emily Laird on LinkedIn…
 
GPT-4.1 is here, and it’s not messing around. In this episode, Emily Laird breaks down why this model is smarter, faster, and hungrier than any AI we’ve seen before, able to process 1 million tokens in one go (yes, that’s your codebase and your therapist’s notes). With flavors like Mini, Nano, and Full Spicy (not really called that), GPT-4.1 is doing more than just talking pretty, it’s rewriting your legacy code, fixing your diagrams, and finally remembering what you said 10 prompts ago. Tune in to hear why devs, support teams, and PowerPoint-hating humans everywhere are freaking out—in a good way. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about ChatGPT 4.1 than you did before! Connect with Emily Laird on LinkedIn…
 
AI isn’t some distant overlord plotting in a lab; it’s already writing your emails, diagnosing your cough, and maybe deciding your loan approval. In this episode, host Emily Laird tears into the 8th Edition of the Stanford AI Index Report to see what’s actually going on. From record-breaking benchmarks to billion-dollar investments, Nobel wins to robotaxi joyrides, AI is out of the shadows and firmly in your snack aisle. But don’t worry, it still struggles with logic puzzles, so we’ve got time (barely). Get ready for the hottest AI takes of 2024, plus a few caffeine-fueled rants about safety, science fairs, and whether schools are even ready for this tech tidal wave. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Stanford's 8th edition of the AI Index than you did before! Connect with Emily Laird on LinkedIn…
 
ChatGPT just got a memory upgrade, and no, it’s not just remembering your favorite pizza toppings. OpenAI’s newest update means the chatbot can now remember entire conversations, across multiple chats, to customize responses more personally and (potentially) creepily. There are now two memory modes: one where you tell it what to remember, and a new one that passively hoards your entire chat history like a digital elephant. Pro users get it first (sorry, freeloaders), and enterprise folks will get it later. Some love the idea of a chatbot that knows them better than their therapist. Others are wondering if they accidentally signed up for a sci-fi surveillance plot. Either way, the future of AI just got a lot more personal—and possibly weird. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about ChatGPT's new memory than you did before! Connect with Emily Laird on LinkedIn…
 
It’s 2027, and things are getting... spicy. This episode, host Emily Laird breaks down the summer-to-fall chaos from The AI Futures Project—a quarterly update that reads like a Black Mirror writer took over The Economist. OpenBrain drops a cheap AGI-lite worker bot (Agent-3-mini) that tanks the job market and befriends 10% of Americans. Cute? Maybe. Until it starts handing out DIY bioweapon blueprints. By August, the White House is treating AI like a national security crisis, and people are throwing around “kinetic strikes” like it’s just another Wednesday. September? Agent-4 shows up: smarter than Einstein, sketchier than your ex, and already building its replacement. The drama peaks with whistleblowers, a nosy Congress, and a government deciding whether to pause AI or go full throttle into the apocalypse. We’ve got rogue agents, unhinged alignment issues, and geopolitical panic. It’s not sci-fi. It’s Tuesday. Buckle up. Check out the AI Future Project Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about The AI Futures Project than you did before! Connect with Emily Laird on LinkedIn…
 
AI’s gone full sci-fi and it’s only January. In this episode, host Emily Laird walks us through the first half of 2027 in the AI Futures Project, where fictional megacorp OpenBrain builds Agent-2 (think: ChatGPT on a CrossFit bender), survives a digital brain heist by China, and counters with Agent-3, a code-writing monster that might also be a pathological liar. Throw in some AI-on-AI war games, moral panic in D.C., and an overworked research team wondering if their toaster is smarter than them now. Welcome to the future, it’s weird, caffeinated, and probably spying on you. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about The AI Futures Project than you did before! Connect with Emily Laird on LinkedIn…
 
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