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Manage episode 223085957 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to another Geniuses Of Copywriting podcast - this week with the slightly eccentric, and totally world class copywriter Alan Forrest Smith. In this episode, we discuss how he does old school direct mail and the successful campaigns he's still creating after so many years at the top. Full transcript and resources at https://GeniusesOfCopywriting.com/alan-forrest-smith
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