))
Make use of brand history. Insights from Bruce Weindruch, Founder of the History Factory.
Manage episode 458873364 series 3401226
Content provided by Lars Carlén. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lars Carlén or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Interview with the gentleman Bruce Weindruch, Founder of the History Factory.
- How did the History Factory start? A company working with Bridgestone, MARS and NFL, to name a few clients.
- How to use the history of a brand as a valuable asset.
- What to do when problematic information is found in the archives of companies.
- The future of history marketing.
13 episodes
Share
