From Burnt Out to Booked Out: How Indi Took Back Control of Her Studio

Geronimo Unfiltered

Ever feel like you're running your studio with pure grit, zero sleep, and no clear plan - just hoping it doesn’t all fall apart?

Indi knows the feeling. She built her Reformer Pilates studio from scratch at 22, made every mistake in the book, nearly walked away more times than she can count - and came out the other side building something even bigger than she imagined.

In this raw and unfiltered ep, Indi shares how she turned things around, scaled her revenue while stepping back from the day-to-day, and what it really looks like to move from overwhelmed studio owner to empowered CEO.

Here’s what we’re covering:

-Why the fear of untapped potential still drives Indi’s every move

-The biggest mindset shift she made to finally stop doing everything herself

-The 4-week intro offer strategy that tripled revenue (and killed off the time-wasters)

-How she finally stopped losing sleep over money (and what changed)

-The brutal truth about ClassPass -and why most studio owners are stuck wearing golden handcuffs

-Why she’s ditching packs for good (and what she’s doing instead)

-How Indi grew every week, even while getting married in another country

-The moment she realised leadership was her next frontier - and how she's rising to it

-Her mission to franchise Core Culture - and help other instructors skip the painful first 3 years

… and a whole lot more

Chapters:

⏳ [00:00] Fear of Untapped Potential - and Why Indi Almost Gave Up

⏳ [06:30] What No One Tells You About Running a Pilates Studio

⏳ [13:00] Why Most Studio Owners Stay Stuck (And How Indi Broke Free)

⏳ [20:15] From 5am to Midnight: The Reality of Doing It All

⏳ [27:45] Ditching the Free Trial - And Tripling Revenue with One Offer

⏳ [35:00] The ClassPass Trap: Why It’s Costing You More Than You Think

⏳ [42:10] Packs vs. Memberships: Indi’s Big Business Model Pivot

⏳ [50:00] Leadership Lessons - and Building a Team That Actually Works

⏳ [57:30] From One Studio to Fifteen: The Vision Behind Core Culture Franchising

⏳ [01:03:00] The Hard Truth: There Is No Finish Line in Business (and That’s the Point)

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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