From Shy Kid to CEO: The Truth About What It Really Takes to Build a Million Dollar Studio

Geronimo Unfiltered

Because the truth is, this guest didn’t have a clear vision, a big network, or a fancy business degree. He started as a shy, introverted trainer pouring beers just to make rent—and built himself into a 7-figure studio leader running multiple locations and launching new training systems.

In this raw and honest convo, we break down what it really takes to make the leap from trainer to CEO (and dominate your market in the process).

Here’s what we’re covering:

-Why he nearly didn’t step into business—and what finally flipped the switch

-How a Contiki trip epiphany triggered a complete career overhaul

-The truth about opening a studio during lockdown (and how he made it work)

-The mindset shift that took him from winging it to running it

-Why he stopped overthinking—and started backing himself

-The exact systems he used to go from stuck at 120 members to 230+

-How “The Underground” was born—and how he used dead space to build new revenue

-The team strategy that’s unlocked freedom and built loyalty for life

-The real reason he never burnt out (even when working 3 jobs)

… and a whole lot more

Chapters:

⏳ [00:00] Meet the Most Jacked Cricketer in the Game

⏳ [02:00] From F45 Trainer to Studio Owner: How It All Started

⏳ [06:00] A Contiki Trip Epiphany That Changed Everything

⏳ [08:00] Battling Imposter Syndrome and Building Belief

⏳ [11:30] Working 3 Jobs to Make It Work (No Excuses)

⏳ [14:00] From Trainer to CEO: The Real Identity Shift

⏳ [17:00] Making the First Hire: How He Knew It Was Time

⏳ [20:00] Blaxland’s Breakthrough: Going from 120 to 230 Members

⏳ [22:00] The Birth of ‘Underground’—Turning Dead Space Into Gold

⏳ [26:00] Dominating the Mountains: What Drives Him Now

⏳ [30:00] Avoiding Burnout and Building a Bulletproof Week

⏳ [34:00] Surviving Level One: Why Most Studio Owners Quit Too Soon

⏳ [38:00] The 3 Game-Changing Systems He Can’t Live Without

⏳ [43:00] The Power of Belief—and What It Really Looks Like in Action

⏳ [47:00] What He’d Say to the Younger Version of Himself (And Anyone Still Stuck)

⏳ [49:00] Dominate or Don’t Bother—The Mentality That Changed Everything

Hope you enjoy!

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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