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How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn
Manage episode 467285357 series 3479198
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What separates the best from the rest? Why do some studio owners struggle while others dominate?
In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution.
Here’s what we’re covering:
• Why your studio isn’t just a gym—it’s your members’ ‘third space’
• The real reason Ian’s studio has a world-class 2% churn rate
• How to build a team that wants to perform at the highest level
• Why most studio owners are stuck in survival mode—and how to break out
• How Ian scaled to 570+ active members (without relying on cheap trials)
• The biggest mistake owners make when hiring—and how to fix it
• What ‘relentless’ really means—and how to apply it in your business
• … and a whole lot more
Chapters:
⏳ [00:00] What Separates the Best from the Rest?
⏳ [05:45] Scaling to the #1 Global F45 Studio—How Ian Did It
⏳ [12:30] The Secret to 2% Churn: Creating a ‘Third Space’ for Members
⏳ [18:15] Building a High-Performance Team: Hiring, Culture & Leadership
⏳ [26:40] Why Most Studio Owners Stay Stuck (And How to Break Free)
⏳ [34:20] The Marketing Strategy That’s Driving Consistent Growth
⏳ [42:00] The #1 Operational Shift That Took Ian’s Business to the Next Level
⏳ [50:10] Elevate, Then Relentless—How to Keep Pushing Forward
⏳ [58:20] Your Next Move: Applying These Lessons to Your Studio
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.
https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us:
Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==
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