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Studio Owners: Here’s Why Your Memberships Are Stuck & How to Fix It
Manage episode 469673923 series 3479198
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If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected.
In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it’s too late.
Here’s what we’re covering:
The ‘cheap offer’ trap that’s secretly killing your business
Why discounting your services is the fastest way to attract low-quality leads
The brutal truth about why your marketing isn’t working (and how to fix it)
The only type of offer that will actually bring in high-value members
How to structure a profitable front-end offer that converts long-term clients
Why most ad agencies are setting studio owners up to fail
What to do if your studio is stuck with a bunch of freeloaders
… and a whole lot more
Chapters:
⏳ [00:00] The Hidden Virus That’s Killing Studios Right Now
⏳ [06:30] How a ‘Marketing Expert’ Led One Studio to Financial Disaster
⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door
⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients
⏳ [25:15] The Simple Formula for a Profitable Front-End Offer
⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can’t Outsource Sales
⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline
⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members
⏳ [55:00] Your Next Move: The High-Converting Offer Playbook
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.
https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
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