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The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)
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If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call.
Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game.
In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out).
Here’s what we’re covering:
-Why visibility on socials = viability in the new attention economy
-What the best studios are doing to close at 65–78% (not 20%)
-The #1 stat that turns poor studios into profitable ones
-The 4 stages of studio growth—and where most get stuck
-The double dip paradox: Why things get harder before the breakthrough
-The million dollar studio stack (and how to build yours)
-The rise of hybrid business models—and how to stay ahead
-Why your energy (not rent) is your biggest business cost
-How to start marketing like a CEO (even if you’re “not a marketer”)
… and a whole lot more
Chapters:
⏳ [00:00] The Truth: Most Studio Owners Are Doing Too Much, Making Too Little
⏳ [01:44] 70% of Buyers Check Instagram Before Buying—Are You Visible?
⏳ [04:12] Why BME (Best Month Ever) Is Becoming the New Normal
⏳ [07:05] Higher Standards, Faster Growth: The Real Secret Behind BME
⏳ [09:08] Big F*ck Off Goals—Why You Need Them (Now)
⏳ [13:00] What Business Are You Really In? (Hint: It’s Not Fitness)
⏳ [15:06] The Report: Data from 1,000+ Studios Reveals What Works
⏳ [20:00] The Attention Economy: What’s Changed in Marketing
⏳ [23:44] You Don’t Have to Be a Marketer—But You Do Have to Market
⏳ [25:04] How the Fastest-Growing Studios Use AI to Win Back Time
⏳ [28:56] The Link Between Your Energy and Your Profit
⏳ [30:00] Rise of Hybrid Models (And Why They’re So Hot Right Now)
⏳ [33:30] The 4 Stages of Studio Growth (And Where Most Get Stuck)
⏳ [36:09] 300 Members = Danger Zone? Here’s Why
⏳ [41:02] Breaking Through: What the Top 8% Are Doing Differently
⏳ [44:07] Rollovers: The Hero Metric No One Talks About
⏳ [46:31] The Million Dollar Studio Stack (And How to Build Yours)
⏳ [52:14] Your Studio Won’t Scale Until You Upgrade
⏳ [54:00] How to Follow the Map from $0 to $1M
⏳ [56:00] Listener Q&A: Hiring Sales Staff, Online Coaching Tips + Dance Studios
⏳ [62:00] How to Join the Waitlist + Get In On Our Lock-In Sessions
Hope you enjoy!
Want free resources?
DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.
https://www.youtube.com/@GeronimoUnfiltered
WANT MORE:
To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan
Connect with us:
Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==
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