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Jennifer Maxwell--Co-Founder/Creator of PowerBar & JAMBAR, Athlete & Musician
Manage episode 327782877 series 3119708
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Hear Jennifer Maxwell--co-founder/creator of PowerBar, THE original energy bar, with her late husband Brian Maxwell--talk about growing up in Bolinas, California and what lead to her passion for running, athletics and food science, how she met Brian in Berkeley and together they created Powerbar, what runners ate before energy bars were a thing, what it was like to start a business in the "old days" before the advent of modern technology and how they grew it to eventually be bought by Nestle for $375 million in 2000, how she managed to keep moving forward and raise 6 children amidst the tragic passing of Brian from a heart condition in 2004, the importance of music to her and how drumming became a major and ongoing part of her life, the creation of JAMBAR and the blending of her passions--music, athletics/wellness, and healthy eating--into an exciting new venture where 50% of profits go to support music and active living, and much more!
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