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Leading the Green Revolution: Transforming the Cannabis Industry
Manage episode 456127477 series 3550380
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This week, we sit down with Jason Zahler, a seasoned entrepreneur and strategic leader in the cannabis industry, to discuss the highs and lows of navigating this dynamic market.
Jason shares insights from his 30+ years of experience, recounting his journey from building a lifestyle magazine for music and action sports to co-founding Canna Management Group, a consulting firm for the cannabis, hemp, and psychedelics industries. He opens up about his personal connection with cannabis, the batsh*t regulations cannabis businesses face, and the common pitfalls entrepreneurs encounter when entering the space.
Jason also reflects on his work managing large-scale operations, including a state-of-the-art 30,000 square-foot cultivation facility, raising millions for cannabis ventures, and launching the respected *Sensi Magazine Coachella Valley*.
In this conversation, we explore the challenges and opportunities within the cannabis world, Jason’s optimistic vision for the industry's future, and the importance of fostering collaboration through events and organizations like the Coachella Valley Cannabis Alliance Network (CVCAN). His story is a testament to resilience, innovation, and a passion for helping others succeed in this evolving field.
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