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The Appeal Proposition: What Brands Overlook at Their Peril
Manage episode 468309754 series 3550380
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Dan Hogan has gained a world of experience (literally) in marketing and consulting, having worked in the electronics and technology industries for over 30 years. He has held roles such as product marketing manager and has experience working with large corporations as well as startups. In this illuminating interview, Dan shares his background in marketing and consulting, particularly in the technology and electronics industries. He stresses the importance of understanding customer needs and creating appealing product offerings (rather than merely focusing on features and value propositions) and emphasizes the role of emotion and subjective criteria in purchasing decisions. Dan offers a fascinating take on the impact AI will have on marketers and entrepreneurs. And you do not want to miss his thoughts on how entrepreneurs and marketers need to more thoughtfully design their products and messaging with customers’ more emotional wants and needs.
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