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The Branding Strategy That Built a Million-Dollar Medical Brand
Manage episode 485449129 series 3550380
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Dr. Shirin Towfigh turned an overlooked medical specialty, hernia surgery for women, into a thriving business and global brand. In this powerful interview, she shares how being hyper-specialized helped her stand out, the importance of niche branding, and how giving value instead of advertising built her reputation. Whether you're a founder, a startup dreamer, or building your personal brand, this conversation is packed with insights on how to turn your unique story into your competitive edge. Learn what it takes to build a business that makes a difference.
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