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169 Why most business courses don't work for language teachers.mp3
Manage episode 478143495 series 2969684
In today’s episode, I’m sharing my very real, very subjective opinions on why most business courses out there simply don’t work for language teachers and coaches. And nope, it’s not just me being critical – it’s based on stories I hear all the time.
Here’s what I talk about:
- The kind of business advice most teachers come across first – and why that’s a problem
- How the typical ‘business shark’ energy pushes so many brilliant teachers away
- Why focusing on things like Instagram might not be solving the real problem
- The difference between selling what people want and offering what they actually need
- Why a lot of business advice is aimed at beginners – and how it plays into their fears and desperation
- What ethical, values-based marketing really looks like
If you’ve ever felt like the business world wasn’t made for people like us – this one’s for you
If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.
169 episodes
Manage episode 478143495 series 2969684
In today’s episode, I’m sharing my very real, very subjective opinions on why most business courses out there simply don’t work for language teachers and coaches. And nope, it’s not just me being critical – it’s based on stories I hear all the time.
Here’s what I talk about:
- The kind of business advice most teachers come across first – and why that’s a problem
- How the typical ‘business shark’ energy pushes so many brilliant teachers away
- Why focusing on things like Instagram might not be solving the real problem
- The difference between selling what people want and offering what they actually need
- Why a lot of business advice is aimed at beginners – and how it plays into their fears and desperation
- What ethical, values-based marketing really looks like
If you’ve ever felt like the business world wasn’t made for people like us – this one’s for you
If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.
169 episodes
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