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#110: How a Single Mom Self-Funded 2 Businesses & Scaled to 7-Figures with a Marketing Machine that Prints $$$ (Dahlia Rizk, Buckle Me Baby)
Manage episode 477339664 series 3260620
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Meet Dahlia Rizk, founder of Buckle Me Baby Coats—a brand that went viral (multiple times), secured a deal on Shark Tank, and grew into a 7-figure business without outside capital. Oh, and she did it all while raising 3 kids and running a second business.
In this episode, Dahlia breaks down her growth playbook for how she self-funded her dream (with boundaries), built a marketing engine that now drives 20% of her sales on autopilot, and scaled by doing the unscalable first. If you’ve ever wondered how to grow with what you’ve got—this is the blueprint.
💡 Here’s what you’ll learn in this episode:
How to Self-Fund Without Burnout: Dahlia’s “No Debt, No Drama” rulebook for funding your business sustainably.
How to Go Viral Intentionally: Her framework for creating content that fuels ads, email, and sales.
How to Prep + Pitch Big Opportunities: What it took to land a Shark Tank deal on the third try—and how she negotiated better terms after the cameras stopped rolling.
How to Build a 20% Marketing Flywheel: Turn organic videos into paid ads and email revenue with her scrappy but strategic system.
How to Scale by Doing the Unscalable First: Why DIYing everything at first helped her build a team—and a business—that could scale smart.
Whether you're bootstrapping, juggling multiple income streams, or building while parenting—Dahlia’s story proves you don’t need to wait for permission (or funding) to build a brand that scales.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
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