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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Recapping Spring 2022
Manage episode 329194280 series 1757982
Content provided by Getting to the Bottom of It and The GW Hatchet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Getting to the Bottom of It and The GW Hatchet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this week's episode of Getting to the Bottom of It, Host Sejal Govindarao discusses the semester's top headlines with the Hatchet's news team -- Finance & Administration Editor Isha Trivedi, Health & Science Editor Ishani Chettri, Academics Editor Nick Pasion, Metro Editor Zach Blackburn, Student Life Editor Faith Wardwell, and Student Government Editor Lauren Sforza
…
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177 episodes
Manage episode 329194280 series 1757982
Content provided by Getting to the Bottom of It and The GW Hatchet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Getting to the Bottom of It and The GW Hatchet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this week's episode of Getting to the Bottom of It, Host Sejal Govindarao discusses the semester's top headlines with the Hatchet's news team -- Finance & Administration Editor Isha Trivedi, Health & Science Editor Ishani Chettri, Academics Editor Nick Pasion, Metro Editor Zach Blackburn, Student Life Editor Faith Wardwell, and Student Government Editor Lauren Sforza
…
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177 episodes
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1 GW Ice Hockey president discusses the Washington Capitals' historic season 6:24
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On this episode of Getting to the Bottom of It, host Max Porter speaks with Kieran Laffey, the president of GW Ice Hockey, about Alex Ovechkin's record-breaking season and the Washington Capitals' Stanley Cup playoff hopes.

1 Former Student Government Association presidents provide updates on post-presidencies, give advice to current candidates 10:04
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On this episode of Getting to the Bottom of It, host Max Porter speaks with John Richardson, the SGA president between 2011 and 2012, and Nick Gumas, the SGA president between 2014 and 2015, about life after office and the upcoming SGA elections.

1 Ukrainian-American student dives into Russo-Ukrainian War peace talks, personal impact 11:10
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On this episode of Getting to the Bottom of It, host Max Porter speaks with Vladyslav Zaytsev, a first-year and a member of the GW Ukrainian-American Student Association, about the negotiations between the U.S., Ukraine, and Russia.

1 GW alum discusses work on upcoming memorial honoring journalists killed 9:21
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On this episode of Getting to the Bottom of It, host Max Porter speaks with reporter Aidan Farrell about his conversation with Alan Harwood, an urban planner who has helped plan the Fallen Journalist Memorial in D.C.

1 Student TikTok creators face uncertainty on app, brace for potential ban 9:27
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On this episode of Getting to the Bottom of It, host Max Porter speaks with student TikTok creators Marwa Medjahed and Cierra O'Sullivan about the Trump administration’s pause of a ban on TikTok and where they see the app heading next.

1 DC ACLU breaks down the fate of DC statehood under second Trump administration 10:45
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On this episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen follow reporter Aidan Farrell's sit down with Amber Taylor from the ACLU of D.C. to discuss the future of D.C. statehood activism under a second Trump administration and looming threats to DC's Home Rule.

1 Experts, local business managers talk economic impact of National Zoo pandas' return 11:05
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On this week's episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen dive into how the return of pandas at the National Zoo will affect the local economy through conversations with Larry Yu, a professor of hospitality management, Seleni Matus, executive director of GW's International Institute of Tourism Studies and local business managers.…

1 Foggy Bottom leader unpacks DC’s 911 response issues 12:24
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On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter speak with a member of the Foggy Bottom and West End Advisory Neighborhood Commission about the problems that have disrupted DC's 911 response system, potentially putting residents at risk.
On this episode of Getting to the Bottom of It, co-hosts Max Porter and Lizzie Jensen speak with a pair of GW historians to learn about the University's football team and why it no longer exists.

1 GW College Democrats and GW College Republicans share plans for 2024 election programming 12:06
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On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter speak with executive board members of GW College Democrats and GW College Republicans to discuss their plans to mobilize student voters.

1 How faculty, student leaders are implementing textiles, dress and fashion studies at GW 14:05
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On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter speak with members of GW's Fashion Business Association and the program associate at the George Washington University Museum and the Textile Museum to better understand the University's new textiles class offered this fall and the potential new textiles and dress studies minor offered next fall.…
On this week's episode of Getting to the Bottom of It, co-hosts Lizzie Jensen and Max Porter provide a recap of the summer's top news stories and spoke with Hatchet News Editors to better understand how these stories will progress in the fall.

1 Unhoused residents, ANC commissioner talk clearing of Triangle Park encampment 9:49
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On this week’s episode of Getting to the Bottom of It, podcast co-hosts Lizzie Jensen and Max Porter discussed D.C. officials' plan to clear a homeless encampment in Triangle Park on Virginia Avenue between 21st and 22nd streets on May 15. They spoke with Shelly Byers and Kurt Johnson, who live in the encampment, and Yannik Omictin, a member of a local governing body that opposed the cleaning, to learn more about how locals have responded to the news.…
On this week’s episode of Getting to the Bottom of It, host Lizzie Jensen spoke with Higher education expert Sandy Baum about the implications of the recently announced increase in GW tuition for the 2024-25 school year

1 GW TRAiLS provides stress relief for students entering midterms season 13:05
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On this week’s episode of Getting to the Bottom of It, host Lizzie Jensen spoke with GW TRAiLS guides and executive board members Spencer Wilcox, Liz Hartmetz and Jenna Brown about the organizations positive benefits for mental health amidst midterms.
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Getting to the Bottom of It

1 Meet the student behind the scenes of the House Speaker election 9:45
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On this week's episode of Getting to the Bottom of It hosted by Sejal Govindarao and Max Porter, Sejal speaks with senior Payson Thomas – a staff aide to Speaker of the House Kevin McCarthy, who was elected earlier this month after a five-day, 15-round voting process that consumed Capitol Hill.
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1 Inside the District’s crime prevention agenda for 2023 11:34
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On this episode of Getting to the Bottom of It, Hosts Sejal Govindarao and Max Porter dive into city leaders’ agenda to combat crime and gun violence in D.C. Ward 2 D.C. Council member Brooke Pinto joins the show to discuss her work to reform the District’s criminal code.
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Getting to the Bottom of It

Host Eddie Herzig and reporter Maximus Vogt talked with Sports Editor Nuria Diaz to discuss how the men's and women's teams are readying for their respective seasons, led by head coaches with fresh gameplans for the squads.
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Getting to the Bottom of It

1 Inside the D.C. non-profit supporting migrants displaced from southern states 7:48
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On this week's episode of Getting to the Bottom of It, Host Eddie Herzig speaks with reporters Lizzie Jensen and Max Porter about how D.C.-based non-profit Ayuda is responding to the migrant busing crisis and its effects on the District.
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Getting to the Bottom of It

1 Getting to the Bottom of It: Mobilizing the student vote on campus ahead of the midterms 10:43
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On this week's episode of Getting to the Bottom of It, host Sejal Govindarao dives into campus voting initiatives and the broader landscape of anticipated student voter turnout ahead of the upcoming midterms.
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Getting to the Bottom of It

1 Getting to the Bottom of It: Biden's student loan forgiveness plan, explained 16:29
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On this week's episode of Getting to the Bottom of It, Host Sejal Govindarao speaks to former Massachusetts Secretary of Education Paul Reville, Dean of GW's Graduate School of Education and Human Development Michael Feuer and National Higher Education Washington Post Reporter Danielle Douglas-Gabriel on the impact of President Joe Biden's student loan forgiveness plan.…
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Getting to the Bottom of It

1 Getting to the Bottom of it: Freshmen react to Thurston's renovations 5:35
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On this week's episode of Getting to the Bottom of it, Hosts Sejal Govindarao and Eddie Herzig dive into a brief history of the newly renovated residence hall and speak with freshmen about their take on the dorm.
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Getting to the Bottom of It

1 Getting to the Bottom of It: Unpacking GW’s dining transformation 6:52
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On this week's episode of Getting to the Bottom of It, hosts Sejal Govindarao and Eddie Herzig welcome our listeners back to the new school year with a rundown of the shifting changes to GW's dining plan.
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Getting to the Bottom of It

On this week's episode of Getting to the Bottom of It, Host Sejal Govindarao discusses the semester's top headlines with the Hatchet's news team -- Finance & Administration Editor Isha Trivedi, Health & Science Editor Ishani Chettri, Academics Editor Nick Pasion, Metro Editor Zach Blackburn, Student Life Editor Faith Wardwell, and Student Government Editor Lauren Sforza…
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Getting to the Bottom of It

1 GW reinstates indoor mask mandate days after lifting requirement 4:35
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Co-Hosts Sejal Govindarao and Eddie Herzig talk with incoming Health and Science News Editor Sophia Goedert about the reinstated mask mandate.
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1 College Democrats and College Republicans promote cross-party dialogue at annual debate 5:01
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On this week's episode of Getting to the Bottom of It, Co-Hosts Sejal Govindarao and Eddie Herzig break down last week's debate between College Democrats and College Republicans and their incoming E-Boards' hopes for more cross-party events in the future.
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Getting to the Bottom of It

1 Getting to the Bottom of It: Incoming SA president, vice president speak about plans for year ahead 5:54
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Christian Zidouemba and Yan Xu speak with Host Sejal Govindarao on their recent victories.
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1 What you need to know about the 2022 Student Association elections 4:54
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On this week's episode of Getting to the Bottom of It, Host Sejal Govindarao speaks with Hatchet Student Government Editor Lauren Sforza on what to know for the upcoming Student Association Elections — voting begins Tuesday, March 29th.
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Getting to the Bottom of It

1 Panel of Black journalists discuss advocacy vs. objectivity in news 8:46
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On this week's episode of Getting to the Bottom of It, Host Sejal Govindarao analyzes the panel discussion on advocacy vs. objectivity between 5 Black journalists -- Jesse J. Holland, C-SPAN Washington Journal host, Keith Woods, NPR Chief Diversity Officer, Darlene Superville, AP White House reporter, Nicki Mayo, Black Women Unmuted Editor, and Philip Lewis, HuffPost Senior Front Page Editor.…
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1 Officials tracked students’ movements on campus without their knowledge 4:20
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Interim University President Mark Wrighton told the GW community Friday that the University was tracking students, faculty and staff members’ movement across campus during the fall semester based on location data from WiFi access points without informing them. Academics Editor Isha Trivedi delves into the situation.…
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Getting to the Bottom of It

1 DeRay Mckesson talks DC Crime Bill opposition 18:09
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On this week’s episode of Getting to the Bottom of It, host Lizzie Jensen spoke with author, activist and executive director of Campaign Zero, DeRay Mckesson, on his opposition to the new proposed DC crime bill.
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Getting to the Bottom of It

1 GW Physics Professor talks future of AI and possible misuse 25:37
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On this week's episode of Getting to the Bottom of It, host Lizzie Jensen spoke with GW professor of physics, Neil Johnson, on his recently published research outlining the future of Artificial Intelligence and how "bad-actors" can use it to manipulate information.
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Getting to the Bottom of It

On this week's episode of Getting to the Bottom of It, host Lizzie Jensen recaps the season's notable moments of men's and women's basketball teams with the Hatchet Sports team — Sports Editor Sandra Koretz and Contributing Sports Editor Ben Spitalny.
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Getting to the Bottom of It

1 Human sciences fraternity founded at GW establishes a national presence 13:41
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On this week's episode of Getting to the Bottom of It, Host Lizzie Jensen speaks to executive board members -- Erin Anderson, Amy Longtan and Lucia Kustra-- of GW's first and only human sciences fraternity, Delta Iota Gamma, on their expansion to a national board.
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Getting to the Bottom of It

1 Student-led republican organizations on campus get a head start on 2024 election campaigning 10:09
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On this week's episode of Getting to the Bottom of It, Host Lizzie Jensen spoke with GW Student's for DeSantis president, Carson Sturgis, on the mission of his organization and presence of republican campaigning on campus.
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Getting to the Bottom of It

1 2024 Presidential candidate Marianne Williamson makes her case to GW students 29:11
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On this week’s episode of Getting to the Bottom of It, Host Lizzie Jensen spoke to author, activist and 2024 democratic presidential candidate Marianne Williamson on her campaign and policies prior to her visit to GW on Oct 17.
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Getting to the Bottom of It

1 Smithsonian National Zoo panda departure sparks diplomacy conversation 14:23
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On this week's episode of Getting to the Bottom of It, Host Lizzie Jensen spoke with Panda Palooza attendees and GW professor Bruce Dickson on panda diplomacy and the significance of the Smithsonian pandas' departure.
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Getting to the Bottom of It

On this week's episode of Getting to the Bottom of It, Host Lizzie Jensen recaps the summer's top headlines with the Hatchet News team -- Academics Editor Fiona Riley, Metro Editor Erika Filter, Contributing Metro Editor Max Porter, Student Government Editor Hannah Marr and Contributing Student Life Jennifer Igbonoba.…
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Getting to the Bottom of It

1 Community picklers comment on Bowser's pickleball expansion proposal 10:30
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On this week's episode of Getting to the Bottom of It, Host Lizzie Jensen spoke with community pickleball players and D.C. Parks and Recreation Interim Director Thennie Freeman regarding Mayor Muriel Bowser's plan to expand pickleball courts in D.C.
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Getting to the Bottom of It

On this week's episode of Getting to the Bottom of It, host Sejal Govindarao spoke with a pair of GW professors with expertise in technology and political communication about their views on TikTok's future after Montana became the first state to approve a ban of the app.
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Getting to the Bottom of It

1 GSEHD professor talks tuition hike's impact on diversity in enrollment 16:23
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On this week's episode of Getting to the Bottom of It, reporter Aidan English joins Hosts Sejal Govindarao and Max Porter. He discusses his conversation with Dwayne Wright, an assistant professor of higher education administration and the director of diversity, equity, and inclusion initiatives at the Graduate School of Education and Human Development. Dr. Wright shared his insights regarding the impact of the tuition increase on diversity in enrollment.…
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Getting to the Bottom of It

1 Student leaders celebrate Women’s History Month at annual gala 11:45
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On this episode of Getting to the Bottom of It, host Max Porter reports from Girl Up GW’s annual Women’s Gala that featured a series of female panelists who shared their experiences navigating their professional careers before a crowd of about 50 students.
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Getting to the Bottom of It

1 Student pushing D.C. legislation to prevent sexual violence on campus 11:21
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On this week's episode of Getting to the Bottom of It, reporter Grace Eickel speaks with senior Mathena Jencka and discusses her work with D.C. lawmakers to propose legislation outlining sexual violence prevention rules for college campuses.
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Getting to the Bottom of It

1 Where's all the snow? Explaining winter weather in D.C. 7:26
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On this episode of Getting to the Bottom of It, Hosts Sejal Govindarao and Max Porter discuss the shortage of snow in D.C. this winter. Nikolay Shiklomanov, a professor of climate and environmental change at GW, joins the episode to share his expert insight.
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Getting to the Bottom of It

1 Understanding the opposition to the rejected "Hippos" moniker 10:11
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On this week's episode of Getting to the Bottom of It, Hosts Sejal Govindarao and Max Porter speak with podcast reporters Lizzie Jensen and Jenna Toulan about how students, especially student-athletes, are reacting to the University's decision to reject "Hippos" as GW's next moniker.
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