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From Ancient Egypt to Modern Copywriting | Charlotte Booth on Writing for Business - Ep. 83
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From Ancient Egypt to Modern Copywriting | Charlotte Booth on Writing for Business - Ep. 83
In this episode of Giraffes Don't Eat Steak, we're joined by Charlotte Booth, a copywriter with a fascinating journey from academia to business writing. Charlotte shares her unique transition from being an Egyptologist with 17 published books to becoming a sought-after copywriter helping businesses communicate effectively.
Charlotte offers valuable insights on the key differences between various types of business content, the importance of strategic planning before writing, and why the longer you can leave a piece before proofreading it, the better the final result will be. She also discusses her experience helping authors write and publish books, explains why understanding what readers want is crucial, and shares her balanced perspective on using AI as a writing tool.
Whether you're looking to improve your business communications, write a book, or just understand the craft of writing better, Charlotte's practical advice and engaging stories (including writing guidebooks about crime in London) make this episode both entertaining and enlightening.
Chapters
00:00 - Introduction
00:54 - Meeting Charlotte Booth
01:23 - Charlotte's Journey into Copywriting
02:07 - From Egyptologist to Published Author
03:48 - Transitioning Skills to Business Writing
05:37 - New Challenges in Copywriting
07:18 - Learning to Network as a Writer
09:27 - Writing for Different Industries
11:27 - Creating Efficient Writing Processes
13:09 - The Importance of a Good Brief
15:01 - Helping Authors Write Books
17:22 - Strategic Planning for Book Writing
19:44 - Avoiding Bad Amazon Reviews
22:00 - Charlotte's Books Beyond Egyptology
24:07 - The Movie Lover's Guide to London
26:35 - The Importance of Strategic Planning
28:24 - Testing Ideas for Books
30:33 - The Most Challenging Writing Tasks
32:27 - The Difference Between Blogs and Newsletters
35:25 - Content Purpose: Static vs. Direct Delivery
37:06 - SEO and Content Strategy
39:15 - Using AI as a Writing Tool
41:54 - Human Authenticity in Writing
44:33 - AI Learning Limitations
46:28 - The Importance of Credible Sources
48:10 - Where to Find Charlotte
49:08 - Final Tips: Enjoy the Writing Process
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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