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Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85
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Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85.
Are you building an "accidental brand" that's working against your business goals? In this episode of Giraffes Don't Eat Steak, marketing experts Erica and Alex speak with brand specialist Nikki Shield about how businesses unknowingly create brand impressions that don't align with their true personality or business objectives.
Discover why your brand exists whether you've created it intentionally or not, and learn practical strategies to ensure your visual identity and messaging consistently reflect your authentic business values.
Chapters:
00:00 - Introduction
00:42 - What is an "accidental brand"?
03:07 - Why your brand is your business
05:49 - The problem of inconsistent brand personality
08:44 - How to discover your authentic brand
14:10 - Using testimonials to uncover brand truths
17:52 - Brand evolution as your business changes
21:16 - The challenge of team members creating inconsistent branding
25:44 - Brand guidelines vs. brand policing
30:47 - Tips for intentional brand creation
35:02 - How to work with Nikki Shield
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
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