Global Marketing Strategies | Marketing Lessons With Javier Del Olmo

Global Marketing Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82

11d ago 33:21

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Global Marketig Strategies | Marketing Lessons with Javier Del Olmo - Ep. 82

In this episode of Giraffes Don't Eat Steak, host Erica reconnects with Javier del Olmo, a seasoned insurance marketing expert, for a candid conversation about marketing strategies, vendor management and the importance of personal relationships in business.

They reflect on their shared experience trying to implement television advertising for insurance products across different markets, highlighting why global strategies often fail when implemented locally. Javier shares invaluable insights on managing multiple call centre vendors, creating healthy competition between partners, and establishing the right reporting metrics to drive success.

This conversation is packed with practical advice for marketers managing outsourced teams, including how to set up proper testing frameworks, the importance of quality control, and why recording calls is essential for both compliance and performance improvement. Whether you're in insurance marketing or managing any outsourced sales operation, this episode offers actionable strategies to optimise your approach.

Chapter

00:00 - Introduction

00:19 - Reconnecting After 12 Years

01:02 - Failed TV Advertising Strategy

02:03 - Cultural Differences in Marketing

03:21 - The Value of In-Person Meetings

05:32 - Insurance Market Characteristics

07:18 - Digital vs. Traditional Distribution

08:54 - Outsourcing Call Centers

09:56 - Managing Multiple Vendors

12:05 - Creating Vendor Competition

14:36 - Building Trust Relationships

15:46 - Effective Reporting Strategies

18:35 - Quality Control and Call Recording

22:05 - Using Rejection Reasons for Improvement

24:30 - Quality Assurance Implementation

26:34 - Campaign Briefing Importance

28:43 - Adapting to Sensitive Situations

31:14 - Moving Beyond Fear-Based Marketing

32:36 - Closing Thoughts

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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