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Undercharging Is a Choice—Here’s How to Fix It
Manage episode 480305287 series 3635631
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In this episode, Jac sits down with pricing strategist Peter Giordano III to talk about one of the most misunderstood growth levers in business: how—and when—to raise your prices.
Whether you're still charging hourly or you're overdue for a rate increase, this episode will completely reframe how you think about pricing, value, and the kind of business you're actually building.
Peter breaks down the psychology behind pricing with confidence, how to create an offer suite that grows with your clients, and why pricing isn’t just a numbers game—it’s a strategy game. You’ll walk away with mindset shifts, practical frameworks, and a whole new lens on how to price like a founder, not a freelancer.
This one’s packed with honest insights, real talk, and the kind of strategy most consultants are missing.
Topics Discussed in the Episode:
- Why pricing is more than “what you charge”
- The mindset shift from expert to advisor (and why it matters)
- How to reverse-engineer your revenue goals through price
- Creating high-leverage offers that grow with your business
- What to say out loud until it doesn’t make you flinch: your price
Connect with Peter:
- LinkedIn: https://www.linkedin.com/in/petergiordanothethird/
- Website: https://petergiordanothethird.com/
- Subscribe to Peter’s Newsletter: https://impactthinking.beehiiv.com/subscribe
Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!
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Visit us at honeybeesgroup.co
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