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4. Harnessing the Power of Social Media as a Hairdresser
Manage episode 399732870 series 3552700
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When I chose to niche down to luxury hair extensions, I let go of 90% of my clientele. Almost none of the clients who found me on social media have ever engaged with me online. So why do I think you should commit to harnessing the power of social media? Because some of the most devoted, ideal clients will come through your door and pay you without ever liking a post.
Once you stop focusing so much on vanity metrics and decide instead to be your most authentic self, that's when you will see your business skyrocket. Tune in to hear the key to harnessing the power of social media in your salon. Through consistency and authenticity, social media can give a place to create real community. Start messy!
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