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043: From Pop-Ups to Brick & Mortar: Navigating Growth & Standing Out in Permanent Jewelry with Robin from The Greenville Spark
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Opening a brick-and-mortar shop is a huge step for any permanent jeweler, and Robin from Spark in Greenville, SC, is here to share her journey from mobile pop-ups to owning her own storefront!
In this episode, Robin takes us behind the scenes of her 3-year journey in permanent jewelry, starting from a windy and miserable first pop-up (we’ve all been there!) to becoming a local go-to for permanent jewelry. We chat about how she built her brand by partnering with boutiques, staying active on Google and social media, and keeping her website updated to drive more bookings.
If you’re thinking about opening a brick-and-mortar, Robin drops some must-know advice! Like hiring employees, adjusting pricing, navigating licensing & insurance, and making sure you don’t open more days than you’re willing to work yourself! We also dive into POS systems, outsourcing bookkeeping, and all the behind-the-scenes details that make running a brick-and-mortar smoother!
If you’re a permanent jeweler dreaming of leveling up from pop ups to a storefront, this episode is packed with real talk, valuable insights, and a reminder that figuring it out along the way is all part of the journey!
Tune in now and let’s talk brick-and-mortar business, growth strategies, and making your mark in the permanent jewelry world!
Instagram: https://www.instagram.com/thegreenvillespark/?hl=en
Website: www.thegreenvillespark.com
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