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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Good and Geeky Podcast Number 2
Manage episode 154950519 series 1140573
Content provided by David Allen Wizardgold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Allen Wizardgold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
I have listened to 60 or 70 podcasts by Simon Whistler of the Rocking Self Publishing Podcast. All of the successful authors, as in ‘Best selling’ say that you really need to have an email list of your fans. Your fans are people who want to know when your next book is coming out and …
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13 episodes
Manage episode 154950519 series 1140573
Content provided by David Allen Wizardgold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Allen Wizardgold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
I have listened to 60 or 70 podcasts by Simon Whistler of the Rocking Self Publishing Podcast. All of the successful authors, as in ‘Best selling’ say that you really need to have an email list of your fans. Your fans are people who want to know when your next book is coming out and …
…
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13 episodes
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1 Using Github and Working Copy to Synchronise Obsidian 24:07
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It was mostly a case of following some simple instructions on a website or on a YouTube video. I did struggle a little bit to get it to work and continue to work though I wanted it to. After a bit of time practising and getting it right I feel quite happy about the way it is set up. I would say it probably works better than using iCloud to synchronise between your Apple devices. The podcast is not just about setting this up it's also about other stuff as well. Listen to the end.…
I recommend Tails the amnesiac operating system if you are a whistle blower, activist or ordinary person in need of the most secure ways to share information. If you have to use a computer which is not your own then Tails is the business and recommended by EFF, Snowden and the Tor Project as well as by the Good and Geeky me.…
I made a tutorial video showing how to make a shortcut in the shortcuts app to merge PDFs. It works fine on iOS but doesn’t quite manage to do the job on the Mac yet. Even so, still very useful!

1 Shortcuts Tutorial – How To Create A Shortcut 11:42
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When you’re making the perfect blog post there are a lot of moving parts. It would be easy to forget one or two pieces of the process as you go about putting it all together. I think it’s a good idea to have a list of all that needs to be done and to use …
Apple News podcasts – Apple Rumours I like to keep ahead of what’s happening in the Apple news. Mainly I want to know if there are going to be new computers available especially when I’m getting to the stage where I need to upgrade the iMac computer I have on my desktop. I also write …
The first thing I do when I get up in the morning is to put on my Apple Watch. It’s a part of my daily iOS routine. I love my Apple Watch and I wear it all the time. I’ve been using it now for one year and one month approximately and I wouldn’t like …
Hard Drive Problems on the iMac It’s most certainly a lesson for me and it can also be a lesson for you. Drives do fail from time to time and you should always have a backup plan to avoid Mac hard drive problems. I do have a backup plan, but I didn’t follow it as …

1 Day One 2 – The Best Journalling App for Mac and iOS 25:33
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Day One 2 journalling application – first impressions I’ve been using the journalling application Day One for quite a few years now and now I have Day One 2 . I have written a book about Digital Journalling, you can get on iBooks and also on Amazon. I write every single day in Day One …

1 Mac20Q Podcast 125 – Life Logging, El Capitan, Video editing on iOS 14:32
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I made a switch over to Android for my phone and my tablet for about 18 months and I did enjoy the first 12 months of it. After that I became increasingly fed up with the inability to upgrade the operating system on the phone. What was more annoying though, was the completely useless applications …
In this podcast I talk about the fact I have the Good and Geeky – Email Privacy and Security book available on the Amazon store. If you want to get into having secure email it will help you with step-by-step guides to set the application up and to use. The book doesn’t blind you with …
I have listened to 60 or 70 podcasts by Simon Whistler of the Rocking Self Publishing Podcast. All of the successful authors, as in ‘Best selling’ say that you really need to have an email list of your fans. Your fans are people who want to know when your next book is coming out and …
I have been podcasting for quite a few years already and the main one of those was the Mac 20 Questions podcast and now it’s time for me to make a podcast for the Good And Geeky brand. there is always new technology becoming available and the new science coming on the scene to dazzle us with …
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