Is There Enough “You” In Your Content?

Good Content with Shannon McKinstrie

Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal.

So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation.

In this episode we’ll be covering:

• The real purpose of social media and why you need to share your personal stories and experiences.
• Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content.
• Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others.
• What to pin at the top of your grid, including my favorite!
• Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.)

Links to reels in this episode:

• Reel: Pilates Boyfriend
• Reel: Mixing Play-doh
• Reel: Spotify Playlist
• Reel: What Mom and I eat for Lunch

Other episodes you might have missed:

• Episode 040: Build More Connections with Everyday Moments
• Episode 043: We’re Getting Back to Basics and Loving Our Content
• Episode 044: Become Their Favorite Comfort Creator with Everyday Moments
• Episode 051: Start Talking About Yourself in Your Content

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