Artwork

Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

POV: They’re Hitting Follow…Immediately

11:33
 
Share
 

Manage episode 486625459 series 3565016
Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, this is the episode for you. I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and real viral examples that have actually converted viewers into followers.

In this episode we’ll be covering:

  • An overview of the 4H Method and the real reason I created it.
  • Why “traditional” content pillars didn’t work for me and why they probably don’t work for you either.
  • Focusing on creating content that evokes feeling and emotion, creating a safe space for your audience.
  • Viral hooks and reels that actually work, converting viewers to followers immediately.
  • Trading inspirational and motivational content for content that makes people feel like you actually see and understand them.
  • Giving your audience and identity or a name that makes them feel like they actually belong.

Links to reels in this episode:

Other episodes you might have missed:

  • Episode 043: We’re Getting Back to Basics and Loving Our Content
  • Episode 049: Relatable Humor That Says “They Get Me!”
  • Episode 054: Is There Enough “You” In Your Content?
  • Episode 063: Was That an Ad? Even the Big Brands are Making it Personal

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 486625459 series 3565016
Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This episode is coming to you straight from the beach and we’re diving into one of my favorite categories from my signature 4H Method. If you’ve ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, this is the episode for you. I’ll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I’m sharing some of my most effective hooks and real viral examples that have actually converted viewers into followers.

In this episode we’ll be covering:

  • An overview of the 4H Method and the real reason I created it.
  • Why “traditional” content pillars didn’t work for me and why they probably don’t work for you either.
  • Focusing on creating content that evokes feeling and emotion, creating a safe space for your audience.
  • Viral hooks and reels that actually work, converting viewers to followers immediately.
  • Trading inspirational and motivational content for content that makes people feel like you actually see and understand them.
  • Giving your audience and identity or a name that makes them feel like they actually belong.

Links to reels in this episode:

Other episodes you might have missed:

  • Episode 043: We’re Getting Back to Basics and Loving Our Content
  • Episode 049: Relatable Humor That Says “They Get Me!”
  • Episode 054: Is There Enough “You” In Your Content?
  • Episode 063: Was That an Ad? Even the Big Brands are Making it Personal

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

  continue reading

66 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play