Why You Don’t Need Fancy Content to Stand Out

Good Content with Shannon McKinstrie

Today’s episode is a bit extra special, because I’m recording from our very own beach house at the Outer Banks! I’m sharing the wild, emotional journey of how I was able to buy the lot next to my grandmother’s original cottage and how content creation made it all possible.

We’ll also talk about why the best content these days looks and feels like it’s coming from a real person, and I’ll break down strategies for simple, relatable posts that make you the friend people want to follow, no matter your business size or follower count. Plus, I’ll highlight real examples as inspiration so you can create easy, authentic content that fits right into your life.

In this episode we’ll be covering:

• The power of posting authentic, relatable content rooted in real life.
• A huge follower count does not necessarily equate success.
• Instagram’s new Blend feature and creative ways to use it for marketing insights.
• Why posting like a person, not a brand, connects and resonates better with audiences.
• Creating low-stress, effective content by simply documenting moments from your daily life.

Links to reels in this episode:

• Reel #1: Two player board games
• Reel #2: Person with this initial owes you a beer…
• Reel #3: Solution to my problems
• Reel #4: Color mixing station

Other episodes you might have missed:

• Episode 058: Embrace the Content Creator Mindset
• Episode 059: Are You Talking About What You Love?
• Episode 060: Nail Your Short Form Videos with This Simple Formula
• Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel

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