The Invisible Woman Effect — and How to Flip It Into Your Power Move

Good Girls Get Rich by Karen Yankovich

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. Have you ever walked into a meeting, networking event, or even a Zoom room and felt… invisible? You’re not alone — and it’s not your fault. What I call the Invisible Woman Effect happens to so many women over 40, 50, and beyond. Despite being more qualified, capable, and experienced than ever, society often sidelines us in favor of younger voices. In this episode of Good Girls Get Rich, I’m sharing how to flip invisibility into your biggest career advantage with simple LinkedIn visibility tips, credibility-building strategies, and personal branding for women over 40 that position you as a thought leader in your field.

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About The Episode and Highlights:

Welcome to what I call The Invisible Woman Effect — that quiet, creeping phenomenon that often shows up in our 40s, 50s, and beyond. You’re at the most qualified, capable, and confident stage of your life… and yet, society’s obsession with youth starts to push you to the sidelines.

But here’s the truth: invisibility is not the end. It’s a door. And in this episode, I’m handing you the keys.

Why Being Underestimated is Your Strategic Advantage

I’ve been in rooms where no one asked what I did. I’ve felt like I was blending into the wallpaper. But I’ve also learned something powerful: being underestimated can work in your favor. When people don’t see you coming, you have the space — and the freedom — to reintroduce yourself on your terms. Instead of pushing harder to be seen from a place of desperation, you can take that breathing room to refine your brand and step into the spotlight strategically.

3 Steps to Flip the Script and Own the Room

In this episode, I share how to turn invisibility into undeniable presence with a few intentional shifts:

1. Reclaim Your Narrative Your LinkedIn profile isn’t your resume — it’s your stage. Speak to the future you and the transformation you deliver, not just your past titles. Update your headline and About section to reflect who you’re becoming.

2. Create Daily Visibility Rituals Visibility isn’t a one-time event. I call it “watering your money tree” — small, consistent actions like commenting on posts, engaging in conversations, and connecting with people you admire.

3. Practice the ICU Principle I See You. Visibility is reciprocal. When you intentionally see and celebrate other women, they see you too. This isn’t about pushing — it’s about genuine connection and collaboration.

Action Steps You Can Take Today

Before you click away, here’s your quick start checklist:

• Update your LinkedIn profile image and banner to reflect today’s you.

• Refresh your headline with the “Who you are, who you help, how you help them” formula.

• Add credibility builders in your Featured section (media mentions, interviews, lead magnets).

• Commit to 10 minutes of intentional commenting every day.

• Schedule one micro PR moment this month — a podcast guest spot, local media feature, or speaking opportunity.

A Visualization to Step Into Your Power

Midway through the episode, I guide you through a short visualization to help you embody that undeniable presence before stepping into any room — virtual or in-person. It’s a moment to root into your experience, own your authority, and carry the energy that makes heads turn (for all the right reasons).

Magical Quotes From The Episode:

“Being underestimated isn’t a setback — it’s your strategic advantage.”

“Your LinkedIn profile isn’t your resume. It’s your stage.”

“Visibility is reciprocal — when you see others, they see you.”

“You are not invisible. You are undeniable. Your experience is your authority"

Resources Mentioned In the Episode:

• If you’d like my personal eyes on your visibility strategy, book a complimentary call — let’s get you seen, heard, and paid what you’re worth.

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