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Ep.184 Why 90% of Business Owners Are Marketing the Wrong Way
Manage episode 477577973 series 3602431
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🎯 Why 90% of Business Owners Are Marketing the Wrong Way
Most businesses miss the mark in marketing because they focus on features instead of outcomes.
🛑 No one buys “24/7 customer support.”
✅ They buy the feeling of never being stuck again.
🛑 No one wants “coaching sessions.”
✅ They want a business that runs without them.
✨ The golden rule: Don’t sell the thing—sell the transformation.
Make your audience see what life looks like after they buy from you. That’s what truly sells.
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