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Ep.201 The Neuroscience of Storytelling: Why It Sells Better Than Data
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đ§ The Neuroscience of Storytelling: Why Stories Outsell Stats
Hereâs the truth:
Data talks to the brain. Stories talk to the whole brain.
When you share a story, your audience doesnât just hear itâthey live it.
Itâs called neural couplingâtheir brain syncs with yours, lighting up areas tied to:
- Emotion đ
- Senses đđ
- Memory đ§
Thatâs why...
đ âWe increased revenue by 23%â is forgettable.
đ âWe helped a struggling artist turn her passion into a 6-figure brandâ is unforgettable.
Because numbers explainâbut stories sell.
So if you want to persuade, pitch, or convertâŚ
Lead with the story. Then back it up with the data.
Whatâs the story behind your success?
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