EP #239: Behind the Scenes: How Steve Long Built a Trusted HVAC Business in an Untrusted Industry

Good Neighbor Podcast: Frisco

What makes Steve Long with Crazy AC Guy a good neighbor?

What does it take to build a trustworthy HVAC business in an industry plagued by consumer skepticism? Steve Long of Crazy AC Guy pulls back the curtain on his entrepreneurial journey during this candid conversation about trust, perseverance, and smart business strategies.
Steve's path to HVAC success began in the mid-90s with an air duct cleaning business that eventually led him to obtain his air conditioning license in 2008. In 2020, he made the strategic decision to rebrand as "Crazy AC Guy" – a catchy, memorable name designed to stand out in a crowded marketplace. The rebranding strategy exemplifies Steve's marketing savvy, which now includes television advertising throughout Collin County and neighboring areas.
What truly sets Steve apart is his refreshing honesty about the challenges of entrepreneurship. "I gamble with my life savings on a daily basis," he confesses, acknowledging the constant risks of business ownership. This vulnerability extends to his service philosophy: providing truthful assessments even when customers might not like what they hear. For potential clients wondering how to identify trustworthy HVAC providers, Steve emphasizes the value of neighbor-to-neighbor referrals, online reviews, and proper licensing verification.
Perhaps most entertaining is Steve's revelation of his "top secret CEO trick" – a phone message claiming he's been "on vacation" for three years that directs callers to his office. This simple time management hack illustrates how successful entrepreneurs create systems that allow them to work on their businesses rather than constantly in them. Steve's parting advice to budding entrepreneurs resonates with hard-earned wisdom: "When you fail, which you will, get back up and do it again, do it smarter." Check out Crazy AC Guy online or give them a call – Steve promises free advice over the phone, with certified professionals ready to handle your HVAC needs with honesty and expertise.

To learn more about Crazy AC Guy go to:

https://crazyacguy.com/

Crazy AC Guy

972-752-5000

Chapters

1. Meet Steve Long from Crazy AC Guy (00:00:00)

2. Getting Started in the HVAC Industry (00:01:04)

3. Building Trust in an Untrusted Field (00:01:44)

4. Marketing Strategy and Target Clients (00:02:59)

5. Entrepreneurial Wisdom and Business Values (00:05:05)

6. Contact Information and Episode Closing (00:07:22)