EP# 184: Pop Event Company: How a Family-Focused Decision Created a Tri-Cities Event Design Pioneer

Good Neighbor Podcast: Tri-Cities

What makes Travis Woodall with POP Event Company a good neighbor?

What happens when you choose family over career advancement? For Travis Woodall, President of Pop Event Company, that "career suicide" decision transformed into an 18-year entrepreneurial success story that continues to thrive today.

Travis reveals the fascinating evolution of Pop Event Company from a side business to a comprehensive event design and rental firm serving the Tri-Cities region. With refreshing candor, he credits his wife Brandi as "the real brains" behind their operation – the pioneering entrepreneur who became the first full-time event planner in Johnson City before most people even understood what the profession entailed.
The conversation takes an illuminating turn when Travis dispels common misconceptions about the event industry. Far from the glamorous party atmosphere many envision, he describes the demanding reality of working behind the scenes, noting how countless aspiring event planners quickly abandon their "dream career" after experiencing just a weekend of actual event work. "We're not part of the party," Travis explains. "We're there to make our clients look good and be in the background."
Marketing strategies have evolved dramatically throughout their business journey, from Brandi's early mastery of Facebook marketing to their current multi-platform approach and sophisticated website where customers can create rental wishlists. Yet through all these changes, what remains consistent is their commitment to personalized consultations and integrity – they won't hesitate to refer clients elsewhere if another vendor might better serve their needs.
Beyond business insights, Travis shares touching glimpses into his personal life – from drumming sessions that help him unwind to walks with his 11-year-old daughter that he prioritizes above all else. These moments reveal the values that continue to drive both his personal and professional decisions.
Ready to elevate your next event with rentals and design from industry veterans who treat every client with care? Visit PopEventCompany.com to explore their extensive inventory and schedule a personalized consultation with the team that's been enhancing Tri-Cities events for nearly two decades.

To learn more about POP Event Company go to:

https://popeventcompany.com/

POP Event Company

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Chapters

1. Introducing Travis Woodall of Pop Event Company (00:00:00)

2. Career Shift and Family-First Decision (00:01:58)

3. Misconceptions About the Event Industry (00:05:37)

4. Marketing Evolution and Social Media (00:09:09)

5. Drumming, Family Time, and Life Balance (00:12:19)

6. Business Philosophy and Finding Pop Events (00:15:38)