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E7: Meet the Couple Who Can Save Your Day When You're Locked Out
Manage episode 479831177 series 3660657
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Ever lost your car keys and felt that sinking feeling of dread? The Good Neighbor Podcast brings you the perfect solution with Ashley and Michael White from Key Kutterz, a local business that's been saving drivers from lockouts since 2010.
What started as a passion for padlocks and keys has evolved into a specialized automotive key business serving communities across a wide region. Michael reveals a fascinating industry shift – gone are the days of the all-purpose locksmith. Today's market demands specialization, with Key Kutterz choosing to focus exclusively on vehicle keys. "The learning curve is so great that you better choose a path and go down that path," Michael explains, offering valuable insight for any entrepreneur considering their business niche.
Despite their busy schedule running a thriving business, Ashley and Michael emphasize the importance of maintaining balance. Their commitment to weekly date nights – "even if it's just one hour with two drinks" – shows how they prioritize their relationship alongside their professional lives. They've weathered significant personal challenges too, from surgeries to bankruptcies, demonstrating remarkable resilience. As Michael puts it, "You have to be open to continue to grow and to make changes within your business in order to succeed."
What truly sets Key Kutterz apart is their approach to customer service. Ashley describes visits to their shop as "a comedy show" where customers are "treated like family." This personal touch, combined with their technical expertise and competitive pricing, has fueled their impressive word-of-mouth referral network. Looking ahead, they're expanding with a new mobile service to better serve their community. Want to experience their legendary service firsthand? Stop by their location or check out their website and social media – your keys (and a good laugh) await!
Chapters
1. E7: Meet the Couple Who Can Save Your Day When You're Locked Out (00:00:00)
2. Welcome to Good Neighbor Podcast (00:00:03)
3. Introducing Key Cutters (00:00:25)
4. Business History and Specialization (00:00:48)
5. Target Customers and Marketing Approach (00:01:31)
6. Life Outside Work and Personal Challenges (00:03:53)
7. Final Thoughts and Contact Information (00:05:37)
10 episodes
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