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A Business to Make Business Better, with Danielle and Vicky Heward
Manage episode 479841438 series 3548493
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In this episode we're chatting to Danielle and Vicky Heward, the founders of Optimo, a consultancy that's on a mission to help progressive organisations work smarter, not harder.
They look holistically at the four pillars of successful operations: people who are engaged and motivated, clear processes everyone understands, technology that supports (not dictates) those processes, and metrics that track progress toward your North Star.
This framework helps mission-driven leaders step back from day-to-day firefighting to focus on strategic leadership.
We also talk more personally about the risk of burning out when you're driven by a cause, and the delicate balance between passion and wellbeing that all purpose-driven professionals need to navigate.
All that, plus practical top tips on how to manage your work and projects to make the world a better place. Listen in!
Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.
Chapters
1. Introduction to Good Geist and Optimo (00:00:00)
2. The Founders' Journey (00:06:09)
3. Creating an Ethical Business Approach (00:10:02)
4. Wellbeing and Avoiding Burnout (00:14:49)
5. Helping Purpose-Driven Organizations (00:20:51)
6. Project Management for Social Impact (00:25:33)
7. Kindness in a Challenging Political Landscape (00:29:29)
65 episodes
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