Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Uzair Kharawala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Uzair Kharawala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Google Ads Like A Boss
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/profits-through-podcasting">Profits Through Podcasting</a></span>
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health-focused podcast into a lead-generating machine while growing your authority.
Google Ads Metrics - Understanding The Most Important Google Ads Metrics That Matter
Manage episode 482373660 series 3285828
Content provided by Uzair Kharawala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Uzair Kharawala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Track the right Google Ads metrics and boost your results. Learn how conversion rate, ROI, and CTR impact your campaign success.
556 episodes
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Manage episode 482373660 series 3285828
Content provided by Uzair Kharawala. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Uzair Kharawala or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Track the right Google Ads metrics and boost your results. Learn how conversion rate, ROI, and CTR impact your campaign success.
556 episodes
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Google Ads Like A Boss
1 Landing Page Optimisation Tips - Top 5 Tips To Optimise A Landing Page 6:39
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1 How To Lower Google Ads CPC - 8 Ways To Lower Google Ads CPC 5:30
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Play Later Play Later Lists Like LikedWant to save on ad spend? Learn how to lower Google Ads CPC without sacrificing performance. These 8 expert tips will help you boost ROI and cut costs.
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1 Qualified And Converted Leads - Understanding How Google Ads Tracks Qualified And Converted Leads 5:47
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Play Later Play Later Lists Like LikedTrack the right Google Ads metrics and boost your results. Learn how conversion rate, ROI, and CTR impact your campaign success.
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Play Later Play Later Lists Like LikedMaster the best Google Ads account structure for maximum ROI. Explore PPC account structure best practices to improve budget control, relevance, and campaign efficiency.
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Play Later Play Later Lists Like LikedWondering whether to use Google’s Performance Max or Demand Gen campaigns? Discover the pros, cons, and best use cases for each to boost your Google Ads strategy.
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Play Later Play Later Lists Like LikedUnlock the power of Google Ads Demand Gen campaigns! Learn how to reach new audiences with visually engaging ads across YouTube, Discover, and Gmail, perfect for marketers used to social media advertising. Watch now and start expanding your brand’s reach.
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Play Later Play Later Lists Like LikedGoogle Ads now supports campaign-level negative keywords in Performance Max. Find out how to use this powerful update to boost campaign performance.
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Play Later Play Later Lists Like LikedTrack the right Google Ads metrics at every stage of your funnel. From clicks to conversions, discover how to measure and improve what really matters.
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Play Later Play Later Lists Like LikedUnderstand how smart bidding works in Google Ads and how you can still control your bids using modifiers for devices, locations, and more.Mastering Google Ads Bid Adjustments: Devices, Locations & MoreThis video walks you through how to fine-tune your Google Ads bids—even when using automated strategies like Smart Bidding.Here’s the big picture:Google Ads operates like an auction. You bid to have your ads shown when people search online. In the past, you’d set these bids manually. Now, with Smart Bidding, Google uses machine learning to automatically adjust your bids in real time, helping you hit goals like driving more conversions or increasing sales value.But here’s the good news: even with Smart Bidding, you still have some control through Google Ads bid adjustments.What Are Bid Adjustments?Bid adjustments are manual tweaks that let you raise or lower your bids based on specific criteria, giving you an edge even with automation. Some of the most useful types include:• Google Ads device bid adjustmentsNot all devices perform equally. You can increase or decrease bids depending on whether users are on mobile, desktop, or tablets. For example, if mobile users convert better, you might want to raise your bid just for those devices.• Google Ads location bid adjustmentPerformance can vary by region. Maybe your ads perform better in New York than in Chicago. With a bid adjustment by location, you can increase your bids in high-performing cities or exclude low-performing ones altogether.• Time-based adjustmentsModify bids based on days of the week or hours of the day when your audience is more active.Using both Smart Bidding and bid adjustments for location or device can boost your campaign’s effectiveness—if done right.Limitations to Keep in MindNot all Smart Bidding strategies support bid adjustments. For example, strategies like "Maximise Clicks" offer more flexibility with bid modifiers, while others may restrict how much control you have.…
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Play Later Play Later Lists Like LikedHow to Calculate ROAS in Google Ads: A Complete GuideWondering how to calculate ROAS in Google Ads? You’re not alone—many advertisers often confuse ROAS (Return on Ad Spend) with ROI (Return on Investment). While ROI is typically used in lead generation, ROAS is most commonly applied in e-commerce. However, ROAS can also be a powerful metric for lead generation campaigns.At its core, ROAS answers a simple question: If I spend $1 on Google Ads, how much revenue do I get back? So, if your ROAS is 3x, it means for every $1 spent, you're earning $3 in return.How to Find ROAS in Google AdsTo find ROAS in Google Ads, you can use this basic formula:ROAS = Revenue from Ads / Cost of AdsFor example, if you spend $500 on a campaign and generate $1,500 in revenue, your ROAS is 3.0 or 300%.Now, it's important to note that different businesses calculate ROAS differently. Some factor in the cost of goods sold (COGS), especially if they are selling physical products. Others focus purely on the ad spend versus the revenue generated.How to Calculate Target ROAS in Google AdsIf you're asking how to calculate target ROAS Google Ads campaigns should aim for, it really depends on your business goals and margins. A common approach is to determine how much return you need to be profitable after all costs are accounted for. For example, if you sell a product for $100 and your cost (including COGS, fulfillment, and overhead) is $60, then your break-even ROAS would be:Target ROAS = Revenue Needed / Ad SpendSo, if you need at least $100 in revenue from a $33.33 ad spend to break even, your target ROAS should be 3.0 (or 300%).Beyond First Purchase: The Power of Lifetime ValueMany advertisers only consider the ROAS from the first conversion. This is a mistake. If you really want to know how to calculate target ROAS, you need to think long-term. Look at your Customer Lifetime Value (CLTV)—how much revenue does a customer bring over 6 to 12 months?If customers tend to come back repeatedly, your real ROAS is much higher than what appears after the initial sale. That’s why it’s important to nurture those relationships through email marketing, remarketing campaigns, and social media engagement. When done right, you’ll acquire a customer through Google Ads and see increasing returns over time.…
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Play Later Play Later Lists Like Liked🎉 Exciting News! We've earned Google Premier Partner status for 2025, placing us in the top 3% of agencies globally. This prestigious achievement reflects our unwavering dedication to delivering exceptional results, maintaining high ad spend, and staying ahead with the latest Google Ads technologies. We're proud to continue helping our clients grow and succeed with measurable, impactful digital marketing strategies.…
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