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Are Google Local Services Ads (LSA) Replacing Google Ads?
Manage episode 471227629 series 3490507
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Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage.
➡️ For help with digital marketing and advertising contact OMG National!
#googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #advertising #seo #ai #omgnational
Chapters:
[00:00:23] Google Search is Changing
[00:02:17] Why this is NOT Something to Be Scared Of
[00:04:49] Understanding Your Data
[00:07:10] Playing the Marketing Game
[00:11:48] How to Find Ads on Your Phone
[00:15:10] Reach The Right Audience
[00:21:30] Google’s Testing
[00:23:30] Customizing Your Message
[00:24:38] Evolution
Google Business Buzz Podcast
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Chapters
1. Are Google Local Services Ads (LSA) Replacing Google Ads? (00:00:00)
2. Welcome and Team Updates (00:00:22)
3. The Changing Search Landscape (00:01:16)
4. Understanding the Customer Journey (00:04:04)
5. LSA Updates and Google Testing (00:09:13)
6. The Critical Importance of Tracking (00:11:18)
7. Embracing AI in Modern Marketing (00:17:20)
8. Positioning Your Business for Success (00:21:56)
22 episodes
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